business news in atlanta
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You don't need to spend 1000s of dollars on advertising to construct an effective campaign. Actually, you will get great publicity that may drive customers to do your door totally free !
One of the better ways to do this is to attract press coverage. You don't need to purchase ad space to obtain discussing in the newspaper or magazine, or online. All you have to do is interest the editor or webmaster within your story. Today's media is big - and it's hungry for news. In the event you present a publication with a ready-made story that may interest their target audience they are going to buy it.
The way to do this is to write an argument, also known as a "news release". Release writing isn't rocket science, but there are several important guidelines to keep in mind:
� Make sure the release is dated, and has a contact name, address, contact number and email address. The contact should be an individual, named individual.
� Start with an attention-grabbing headline that announces a bit of specific news. "Atlanta Motorbike Store Launches New Distinctive line of Helmets" is a great headline; "Atlanta Motorbike Store Has Another Good Year" is not. Your release should announce something specific and out of the ordinary.
� Always include a quote. Store owner Mike Smith, 44, says, "we're really very happy to be stocking X-Brand Helmets...." Quotes bring news stories your and provide them a human touch - you'll look some time before you discover a professional media story with out them.
� Make sure your spelling, grammar and punctuation is one totally accurate. When they are not, the professionals within your target media will lose respect for you and trash your release. If you didn't get top grades in English, get yourself a friend to test it over.